Pura is an all-encompassing environmental solution to contaminated water, where local potters upscale their businesses while preserving their inherent culture.


every 19 seconds

a child under the age of 5 dies due to waterborne illnesses

1 billion +

people do not have access to clean drinking water



Our Vision

At Pura, we have a collective vision to provide access to clean drinking water for all - while empowering at risk artisans to pursue previously unimaginable career opportunities.


“For us at Pura, clean drinking water is a human right.”




litres of water filtered through Pura


people gained access to clean water


active waterpreneurs 

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